Issue 002 — From Themes to AI: What's Next?
23 September 2025
📝 Articles and deep dives
Ultimate Guide to Shopify App Development in 2025 - What to expect in cost, infrastructure, requirements, and pitfalls when building Shopify apps today
Folio3
Top 19 Shopify Case Studies - Real stories from brands who’ve pushed Shopify / Shopify Plus features, seen big conversion uplifts, added AR / 3D, scaled wholesale etc. Useful for inspiration & benchmarking.
How Shopify Merchant Fees Work - A breakdown of what fees merchants can expect, plus context on Universal Cart, Shopify Catalog, and Checkout Kit, which aim to make AI-powered commerce easier to integrate
Shopify
Maximising Technical Performance in Shopify Themes - Independent agency Vervaunt take on diagnosing and improving Shopify theme performance, including common pitfalls. Vervaunt
🛠️ Tools & Apps
The Searchanise September release adds support for metaobjects and category metafields in site search and filters. A nice improvement for structured catalogs.
A recent Matrixify update improves product image/variant matching and bulk collection stability. Still one of the most reliable tools for large-scale data import/export.
🎥 Videos & Podcasts
Create Your Own Storefront AI Agent - A hands-on developer session about building an AI agent that safely interfaces with Shopify.
Editions.dev 2025
Adding Buttons in Custom Liquid - An essential skill for Shopify users. Sometimes your theme doesn't provide a button in certain sections. That's when you can create your own button using the custom liquid field. Ed Codes / Youtube
💅 What's new in Shopify this week?
Sept 20: Remote products (theme compatibility guidance). 
Sept 17: Quick sale in Shopify app (mobile). 
Sept 16: Filter Orders by Order Metafields. 
Sept 12: Flow hashing filters in Shopify Flow. 
Sept 9: Multi-store reporting in Analytics. 
Sept 8: Email notification on Store Credit.